Prime Video Campaigns
From 2021, I’ve led the global launch of 10+ Spanish original Movies and Series
Analyzing and researching target segment and title positioning.
Directing integrated campaigns global launch strategy.
Designing creative strategy for core branding of the title and campaign assets.
Leading an international cross-functional team of Social, PR, Media, Creative production, Partnerships, Music specialists.
Managing a roster of creative and media agencies.
Integrated 360 Campaigns in Digital, OOH, TV, Social, Print, Experiential, Events, Guerrila Stunts and Partnerships.
Creative Positioning and Strategy, including Posters, Teasers, Trailers, Making-of and Behind the Scene materials, Social clips and Media Campaign assets.
Video Gallery:
In primo piano
Campaigns Case Histories:
In primo piano
