My Story

Hello! I’m Simone, a Senior Marketing Leader who believes in the power of creativity, strategy, and data to build brands that truly connect with people.

After 14+ years leading global integrated marketing across Amazon and Prime Video, I joined On to build and scale brand-led digital go-to-market from the headquarter of one of the most iconic contemporary Swiss brands.

Today my remit focuses on apparel category growth, connecting marketing strategy, onsite experience, and cross-channel activation with a commercial lens.

I’m open to senior marketing and brand leadership roles that match my experience and scope, especially where brand building and growth performance reinforce each other.

Explore my Work
DOWNLOAD CV

through China and Spain

Throughout my career, I have consistently delivered high-impact marketing strategies and innovative campaigns. Below are some key milestones that define my journey in the world of branding and marketing.

From Milano to Zürich

  • Graduating in Marketing and communications

  • Studying Modern Chinese

  • First experience in a Creative Marketing Agency

  • Leading Digital marketing in a Startup

  • First step in a big corporation, joining Amazon to lead marketing for Italy and Spain

  • Directing Integrated Campaigns in EMEA at Amazon

  • Leading Global Brand Marketing Campaigns at Amazon Prime Video

  • Joined On as Digital Campaigns Global Lead for an iconic Swiss brand.

  • Expanded scope into Digital Category Management Global Lead, Apparel and Accessories.

How teams experience working with me

Creative: Protect the idea, then make it scalable across channels and formats.
Commercial and Merch: Turn priorities into clear GTM plans and focus assortments.
Product and UX: Translate product truth into customer story and onsite clarity.
Leadership: Create alignment, operating cadence, and accountability when the org is complex.

My job is to connect brand strategy to commercial execution, and make it repeatable.

Learn more
SUBSCRIBE ON LINKEDIN

Recent Editions:

Outside of work
A few human details, if you’re curious.

  1. I’m a proud dad of two cats: Kini and Asia.

  2. I’m passionate about Interior Design, visiting brockis all around Switzerland and thrifting vintage pieces.

  3. I have a collection of rare plants that was featured on Vogue magazine twice.