About
Senior marketing leader. Brand-led, commerce-fluent, built for scale.
15+ years leading global integrated marketing across Amazon and Prime Video. Now at On, in Zürich, scaling brand-led digital go-to-market and Apparel category growth globally. I connect marketing strategy and digital commerce execution, aligning Brand, Creative, Merchandising, Analytics, and Product to drive growth across digital channels.
Based in
Zürich, Switzerland
Permit
Swiss B
Languages
Italian (native) · English C2 · Spanish C2 · German A2 · French A1
Education
BSc Communications, Università Milano Bicocca · Modern Chinese, Shanghai International Studies University
From Milano and Madrid to Zürich.
My career has moved between agency, startup, and corporate, and across Italy, Spain, and now Switzerland. The throughline is the same: build brands that perform commercially, and run the operating systems that let them.
At Amazon I learned how to scale: multi-country media portfolios, integrated launches, and operating cadences that make global teams ship together. At Prime Video I learned how to land culture: turning a Spanish original film into the platform's most-watched non-English title.
At On, I bring those two muscles together. Brand-led digital go-to-market and category growth, with a commercial lens, for one of the most distinctive contemporary Swiss brands.
The journey
From Milano to Zürich, through Shanghai and Madrid.
Twenty years across four countries, three industries, and two continents. The throughline: building brands that perform commercially, and the operating systems that let them.
2006
Milano, Italy
Graduated in Marketing & Communications at Università Milano Bicocca.
2006
Shanghai, China
A semester studying Modern Chinese at Shanghai International Studies University. First taste of working across cultures.
2008
Milano, Italy
First job in a creative marketing agency. Learned how ideas become campaigns.
2011
Milano, Italy
Leading digital marketing in a fast-growing startup. Learned how to ship under pressure.
2013
Milano, Italy
First step into a global corporation: joined Amazon to lead marketing for Italy, then Spain.
2017
Madrid, Spain
Moved to Madrid to direct integrated campaigns across EMEA at Amazon. €100M media portfolio across 9 countries.
2021
Madrid, Spain
Leading global brand marketing campaigns at Amazon Prime Video. 10+ Spanish originals launched worldwide.
2025
Zürich, Switzerland
Joined On as Global Digital Campaigns Lead, Apparel & Accessories. New country, new chapter.
2026
Zürich, Switzerland
Stepped into Global Digital Category Management Lead for Apparel & Accessories at On.
Outside of work
A few human details, if you're curious.
- Proud dad of two cats, Kini and Asia.
- Passionate about interior design, visiting brockis around Switzerland and thrifting vintage pieces.
- A collection of rare plants, featured twice in Vogue.
- Outdoor sport, design and architecture.
Championing diversity
Inclusion as a leadership practice.
As an openly gay leader, I work to make every team I'm part of an environment where people feel welcome and valued.
Alongside my role at Amazon, I co-founded and led GLAMAZON, the LGBTQ+ employee resource group, in Italy (2013) and later in Spain (2017). I also served on its Seattle Global Board, driving inclusivity and cultural change at a company-wide level.
Areas I've championed
Education & awareness
Mentorship & allyship
Policy influence