Prime Video
Brand & campaign management at global scale.
Leading 360° integrated campaigns and international cross-functional teams, proven across 10+ Spanish original launches at Prime Video.
5 projects
The thinking
What I'm consistently brought in for is the role most marketing organisations underestimate: the person who can hold the brand idea, the campaign machine, and the cross-functional team in their head at the same time, and ship.
That means owning the title or product positioning, designing the creative strategy, and then orchestrating the disciplines that turn it into a campaign in market: Social, PR, Media, Creative production, Partnerships, and Music, alongside a roster of creative and media agencies. The lead's job is to keep them telling the same story without flattening any of them.
From 2021, I led the global launch of 10+ Spanish original Movies and Series at Prime Video. The work below, Culpa Mía, Los Farad, Romancero, Maxton Hall, Sin Huellas, El Internado, Simeone, True Story España and others, is the proof. Same operating model, every time: research and positioning, creative strategy and core branding, integrated 360° campaigns across Digital, OOH, TV, Social, Print, Experiential, Events, Guerrilla Stunts and Partnerships.
What the role looks like
End-to-end campaign leadership.
- Analyzing and researching target segment and title positioning.
- Directing integrated campaign global launch strategy.
- Designing creative strategy for core branding of the title and campaign assets.
- Leading an international cross-functional team of Social, PR, Media, Creative production, Partnerships and Music specialists.
- Managing a roster of creative and media agencies.
- Integrated 360° campaigns across Digital, OOH, TV, Social, Print, Experiential, Events, Guerrilla Stunts and Partnerships.
- Creative positioning and strategy, Posters, Teasers, Trailers, Making-of and Behind-the-Scene materials, Social clips and Media campaign assets.
10+ Spanish originals · global launches
Selected key art across titles I led from positioning to on-air.
Integrated 360° in market
Digital, OOH, TV, Social, Print, Experiential, Events, Guerrilla Stunts and Partnerships.
Selected OOH, experiential and event activations, Madrid, Barcelona, Sitges.
Selected teasers & trailers
The work
All work
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