Production fluency
A senior leader who actually knows how the work gets made.
Years on set, in edit suites, and inside agency rooms, now used to sharpen creative judgement, pressure-test feasibility, and challenge agencies on their own terms.
The thinking
Most senior marketing leaders approve work without ever having made any. That gap shows up in the small decisions, a brief that's too vague to execute, a feedback note that breaks the edit, a timeline that ignores how colour grade actually works. I closed that gap the long way: years spent writing briefs, sitting in pre-pro, attending shoots, supervising post, and shepherding multi-market adaptation across Spain, Italy, France, the UK, the US, and Mexico.
I'm not pitching myself as a creative director, that's not the role. The point is that this experience now sits underneath everything I do at a senior level. I can read a treatment and know what it'll cost. I can watch a rough cut and tell you which note will save the film and which will kill it. I can challenge an agency's recommendation because I've sat on their side of the table. And I can spot, weeks ahead, the production decision that's quietly about to derail a launch.
Agencies & production houses I've collaborated with
On set & in the edit
Pre-pro, shoot days, and post supervision.
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