Marketing strategy consulting
Marketing strategy consultant for premium brands.
A marketing strategy consultant for premium brands helps turn positioning, product stories, campaigns, and digital commerce into a clear growth system. My work focuses on the bridge between brand strategy and commercial execution, especially for premium consumer brands where storytelling, experience, and conversion need to reinforce each other.
Why premium brands need a different marketing strategy
Brand integrity has commercial consequences.
Premium consumer brands cannot copy the playbook of mass-market performance. Discounting erodes desirability. Generic creative undermines trust. Disconnected channels make the brand feel inconsistent. The strategy needs to protect brand equity while scaling category growth, digital commerce, and operating cadence.
Where I can help
Six places strategy usually breaks.
- Repositioning a premium brand for a new category or audience.
- Building a global go-to-market plan for a launch or season.
- Translating brand strategy into digital commerce execution.
- Connecting CRM, paid, onsite, and creator content into one journey.
- Designing the marketing operating cadence across Brand, Product, Merchandising, Analytics, and Regions.
- Auditing campaign-to-commerce readiness before scaling spend.
My approach
Diagnose, prioritize, decide.
01
Clear diagnosis
Read the brand, the category, and the operating reality before recommending anything.
02
Prioritized opportunities
Cut the list to what will actually move the metric in the next two quarters.
03
Decision-ready output
A written recommendation, a 90-day plan, and a cadence the team can run.
Relevant proof
From Amazon, Prime Video, and On.
Global launches, campaign-to-commerce execution, partnerships, premium collaborations, and digital category growth across Amazon, Prime Video, and On. See the work for context on scope and approach.
When to work with me
A good fit when.
- You are a premium consumer brand scaling beyond first traction.
- You are preparing a launch, repositioning, or category entry.
- You want a senior outside perspective, not an extra resource.
- You are ready to act on the recommendation.
FAQ
In short.
What is a marketing strategy consultant for premium brands?
A senior advisor who helps premium consumer brands connect positioning, product storytelling, campaigns, and digital commerce into a clear growth system.
Who does Simone Fortunini work with?
Founders, marketing leaders, and category leaders in premium consumer brands looking to translate brand intent into commercial outcomes.
What is different about strategy for premium brands?
Premium brands cannot trade off storytelling and experience for short-term performance. Strategy needs to keep brand integrity while scaling category growth and conversion.
How can I contact Simone?
Use the contact page to share your business context, challenge, timing, and desired outcome.